#Google maps distance how to#

#Google maps distance how to#

Well, if you don’t want Facebook (or other social media) to track your offline activity – the easiest way would be to disable location tracking in the app. Search Close GO Smart & Connected Life > Connected Car Tech How to Measure on Google Maps Quickly find the distance between two or more locations By Sandy.

Offline conversion tracking is the next big revenue source for social media. On your Android phone or tablet, open the Google Maps app Touch and hold anywhere on the map that isnt a places name or icon. Normally, this sales conversion wouldn’t have been attributed to Facebook, but now with this new location tracking feature, Facebook can actually charge the advertiser for this conversion (a gold mine really!). That means Facebook is missing out on charging their advertisers for conversions that don’t happen online.Īssume you saw an ad for the latest iPhone (from Apple) on your Facebook feed and in the next days you actually visited Apple’s store and bought an iPhone. Why would Facebook be interested in knowing which stores you visited in person? Well, according to Facebook’s post, over 90% of purchases are still made in physical stores and not online. Why is Facebook interested in tracking offline activities? Facebook has announced that it will allow advertisers to target customers who have visited their stores in person.

If you had any doubt that there was a clear separation between your offline life and online activities, Facebook’s latest announcement on offline conversions certainly does put it to rest.